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The Internet of Things Might be the Future of Marketing

The Internet of Things Might be the Future of Marketing


As consumers, we are always drawn towards the latest innovations. For instance, consider smartphones. They have been around for just a few years, but you’ll see people sticking their eyes to the screen of their phones. Undoubtedly, smartphones are getting smarter day after day, making them more than simple devices to make phone calls.

Similarly, within 2020 we will have an abundance of smart devices for both home and offices. People will be talking to their refrigerators, washing machines, and dishwashers and they will be talking back to us. It’s simply amazing to see how technology is growing, and how it has affected our daily lives.

Such technical appraisals are made possible by the Internet of Things. It is a unique technology that connects every dumb device to a common network using sophisticated chips and sensors and makes them smarter. Did you notice how our phones got smarter in the past few years? That is going to happen to every object that surrounds us shortly.

Why is the Internet of Things the future of marketing?

Needless-to-say, the Internet of Things is changing the entire perspective of marketing. Amongst all other elements, marketing is one of the primary factors that has been influenced by the IoT. Today, we will look into four benefits of integrating IoT in marketing.

to monitor their own functional aspects and contact support whenever required. Such sensors can detect minor errors and prevent them from anything critical happens. This ensures a better customer service, which indirectly builds trust and enhances your market value.

Predictive Social Media

When social media platform such as Facebook and Twitter were first introduced, marketers didn’t believe that they were worthy subjects to invest time and money. But within few years, they proved to be strong marketing platforms.

Social media is the best channel to connect with target audiences, it provides us to see what customers are into and how can we help them to reach their goals. Businesses can tailor custom solution by gathering the right ideas to boost their sales and maximize ROI. Plus, they are free advertisement platforms.